Beaute Naturelle is a leading Cosmetic Manufacturer and distributor for some
of the largest retailers and brand owners worldwide.
They engaged Pinnacle One to come up with a modern, professional design for their website highlighting their manufacturing capability and solutions for cosmetics companies. Pinnacle One identified areas of improvement in their operational processes. We implemented Inventory Management and CRM solution that made their business more effective.
PRODUCTS & SERVICES
One of the main challenge that Beaute Naturelle faced was to present their product, services and technical production capability, in a clear and compelling manner that makes the visitors interested. A common issue faced in the manufacturing industry is that websites are typically dry, outdated and boring. Pinancle One worked with Beaute Naturelle to come up with a clean and modern design to would grab a visitor’s attention.
To enhance the storytelling and user experience, we sent professional photographers down to their factories to get the visuals that we needed. Content was also rewritten so that it would be much clearer for the non-technical person to understand what they were doing. We also ran a Google Adwords campaign to drive visitors to their website and get leads.
Extensive testing was done to ensure that the website looks beautiful on all devices
Previously, Beaute Naturelle tracked their stock levels via excel spreadsheet. The process was time consuming and error prone. In addition, each invoice and purchase order had to be issued manually by the admin staff.
Pinnacle One implemented an inventory management system, that allowed automated tracking of stock across multiple warehouses. The system has an integrated invoicing, quotation and purchase order module that removed the need for manually created invoices.
To allow them to service walk-in customers, we implemented an additional point of sales system, that automatically deducted stock from the inventory system once items are sold. Real time reports are available for them to track stock levels and the daily sales easily.